Statistics show that high-quality, professional images drastically increase your reach and consumer profile.
These days, it definitely seems like everyone has a camera at the ready – and it’s a great thing. Capturing time spent together by snapping selfies, cool reels, and giving portrait mode a workout is part of the fun. When it comes to your company, brand, or organization, you may be wondering if it’s worth it to hire a professional photographer. I might be biased of course, but I maintain that these types of high-resolution, composed images are not just worth it, they’re hugely important to your popularity in the market.
But don’t just take my word for it. Statistics show that the numbers support the fact that professional photography makes the difference that can actually move the needle. Here are a few examples:
- Consumers are 60% more likely to contact a business that has a high-quality, custom image show up in local search results.
- Search engines understand this preference and increasingly prioritize visual-heavy content, so your announcements and posts travel much farther.
- Consumers, especially local ones, respond strongly to images in search.
- People remember only 10% of information three days after hearing it, on average; adding a picture can improve recall to 65%. Make your efforts memorable!
Avoiding the use of common stock images is also a great idea. It’s true that there is a wealth of high-quality stock images free for the taking, but the problem in using them too much for your business is that they do not reflect your actual team or location. True, current shots of what (and whom) your customers, clients, or audience will be interacting with is the key to bringing them in and gaining their trust.
Sharing the moment with your audience helps them feel even more connected to your cause or mission. Drawing your market in is a great way to help them feel welcome to interact with you further.
You can create a piece of memorabilia for your team or your organization. Once the event is over, it is so nice to have a set of professional photographs to showcase all of the time and talent that made it happen.
How to book event photography with Eric Stocklin Photography, LLC
I’d love to hear about what your company wants to explore through the use of professional photography. Whether you’re looking for someone to capture your latest event or party, be on the scene during a presentation or other promotional reasons, there is always a place for high-quality, high-resolution images that are composed by a professional. Reach out today by calling me directly at (410) 659-2112 or by emailing me here.
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